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See the Forest for the Trees

I’ve debated writing this post. It’s one I want to share but it’s hard to write personal stories in a way that feels appropriate. This one is all about one of my biggest inspirations, my dad.

My dad was a forester, first and foremost. A true Pacific Northwest boy with a deep love of the forest that surrounds us. He grew up in a small town on northern Vancouver Island within the trees of my grandpa’s 40-acre property. Sustainable forestry was his passion. He spent his early days in and out of logging camps, most of his time spent away from home. That was the norm & I didn’t even realize that wasn’t how other families lived at the time. It was just the way it was. Dad was home for a few days then gone for a few weeks. No big deal.

Every year we’d go on family vacations to various destinations on our annual 2-week camping trips that he’d plan far in advance. Most of the time felt like it was spent driving and he’d point out the various tree species as we passed by. I swear I was the only one even listening to him and that was mostly out of feeling bad that he’d be talking to himself otherwise! We had a standing family joke that whatever tree he didn’t really know the name of we’d call an Indian Bean tree. Why the Indian Bean tree? Who knows, I’m sure my dad just thought it sounded funny! We went to Yellowstone Park in Montana one year not long after a huge forest fire ripped through there. Most of our family vacation photos consisted of burnt forest…that was my dad. He loved trees. And now I love trees.

My dad passed away in 2004 suddenly and unexpectedly. It was and still is the worst thing that I have ever had to endure in my life. Thankfully I saw him the day before and told him I loved him. I will be forever grateful for that. He used to call me ‘princess’ and I don’t think there has been a single day since where I haven’t missed him or thought of him in the 14 years that he’s been gone. He’s missed so much of my life, things I know he’d be so proud of me for. Graduating university, starting a career in a line of work that makes a difference in the world, having my daughter. Ugh, that’s the hardest. My little girl will never know this amazing man that would have loved her so very much. He would have made the proudest grandpa around!

I could go on and on about my dad, but I won’t. I just wanted to share a very small piece of him to give you some insight on the ever-present trees throughout my social media and other marketing platforms. It didn’t start out as my inspiration but thanks to some very smart advice from a brilliant marketing specialist (thank you Jessica! 😊) I knew that if I didn’t include the trees, I’d be wishing I had. It’s such a big part of who I am. I wish that I was able to share it all with him and hear his insights and thoughts on what I’m doing. I know that he’s with me still but no matter how you view life and death, it’s not the same.

Losing a parent is hard. I was just starting out as an adult when I lost my dad and I’d give anything to hear him call me princess one more time and to watch him play with my little girl. The trees hold so much meaning for me and I’m so happy to share them with you. Through all the hustle and bustle of creating this business and working towards making dreams a reality, it’s important to remember that the daily things are not always as big as they feel. Don’t lose focus on all the small and insignificant details and miss out on the bigger picture and don’t forget to see the forest for the trees!

Much love, Christina xo


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